What's best? Martinborough or Otago Pinot Noir?

A few blogs back, I was chatting about how fantastic a Winemakers Dinner we hosted in Hong Kong had gone. If you missed follow this link:  http://birthofawine.blogspot.com/2010_04_01_archive.html

A few of our followers asked if we ever did anything like in in New Zealand? Well, the answer is yes! Here is your chance to enjoy a similar event in Wellington, and at the same time answer the commonly-asked question, which region makes the best Pinot Noir: Martinborough or Central Otago? We are hosting a dinner at Ortega on Tuesday 15th July at 7.30pm, entitled "THE NORTH & SOUTH DINNER".

This is a wine and food-Matched Dinner  with Murdoch James Estate of Martinborough & Olssens of Bannockburn, Central Otago. Over the last few years there has been an ongoing debate about which of these two regions produces the best Pinot Noir wines, and the theme of this dinner is designed to allow participants to form their own views. The concept is a dinner comparing the wines from Murdoch James Estate in Martinborough and Olssens in Central Otago. Both are small family owned vineyards producing premium quality wines.  In additional to the matched wine and food menu, guests will also get to try a back vintage of each of the wineries flagship wines, including the Fraser and Slapjack Creek Pinot Noirs.  Around 12 wines will be tasted on the night, all matching an inspiring menu.

Places are filling fast, but if you are interested, feel free to e-mail me at info@murdoch-james.co.nz and if you are interested in more detail, here's the menu:

Olssens & Murdoch James Dinner Menu

First Course

Couturier Goats Cheese & King Prawn Canneloni,

tomato chipotle salsa with a lemon infused reduction

matched with

Murdoch James Sauvignon Blanc 2008,    

Olssens Sauvignon Blanc 2009

Second Course 
Spicy Cakes Fish, citrus salad, chilli jam mussel 
with a tamarind lime dressing

matched with

Murdoch James Blue Rock Riesling  2008,

Olssens Riesling Dry 2009 

Third Course

Slow roasted Pork Belly, truffled lentils & cabbage,

sautéed mushrooms & Pinot Noir gravy

matched with

Murdoch James Martinborough Pinot Noir 2008

Olssens Nipple Hill Pinot Noir 2009                                

 

Fourth Course

Rustic Salad of Rabbit, lardoons, walnuts & blue cheese

matched with

Murdoch James Estate Blue Rock Pinot Noir 2008

Olssens Jackson Barry Pinot Noir 2008

 

Cheese Course

Livarot Cheese with brandied prunes             

matched with

Murdoch James Estate Syrah  2008

Olssens Robert the Bruce 2008

Autumn in Martinborough - Cow go crazy on grapes!

Back home now, to the most stunning Autumn weather we have ever experienced. How's this for a sunset?!

All grapes are in now, and while the quantity is a little down on 2009, the 2010 quality is great. We are looking forward to finishing the ferments and seeing what the final wines look like. It's a bit like waiting for a grandchild to be born!

I often get asked what happens to the waste skins and stalks. Well, they are all either composted or recycled - how recycled? Well check out the accompanying recycling 'machines', and they just love the pressings - I call these my 10 Fat Ladies (even though a couple are gentlemen!). Yes, in addition to wine growing, social media, wine sales, blogging and vineyard maintenance, I also breed angus cattle. Great fun, and a wonderful breed to work with. But, when we take the fork-lift into the paddock with the tipper full of grape skins you have to dump and run! There is literally a stampede as they race across the paddock to get first taste of them. I used to have a much bigger herd, but the financial pressures of the last 12 months forced me to downsize my farming interests a little. That said, they still give me a lot of pleasure and keep me grounded. And maybe grow the herd again in the not too distant future. I've got chickens, cats and dogs too, so sorry, some more pet shots to follow in future blogs.

Murdoch James Estate in Hong Kong

Well another day, another country, and don't let anyone tell me that international travel is fun. I have now been travelling for two weeks promoting Murdoch James Estate wines in Vietnam and Hong Kong and while the customer interaction is fantastic, I have to say that the travel itself is not. The GFC (trendy abbreviation for the Global Financial Crisis) has hit wineries just as hard as any other business; sales are down, there is a mad scramble to get new distributors, and prices are tumbling. In respect of the latter I have seen crazy prices recently for wines which must be below the cost of production. Why? Because many wineries have high borrowings built up over the years to fund development, and now that banks are taking a hard line and not lending to help wineries handle the down turn, they have to sell at any price they can just to survive.

While we have tried to hold prices at sensible levels at Murdoch James, we have had to work hard to cut expenses, hence my comment above about travel. Don't look for me in either business class, Premium economy or 5 or 4 star hotels. The room I type this in has to be the smallest hotel room I have ever stayed in, but it has saved the company a lot of money.

All that is offset by the thrill of tasting wine with Murdoch James wine lovers all around the world. Getting feedback that our wines compare with the very best from consumers certainly makes it all worthwhile. Since I arrived here Wednesday, I have conducted staff training with the fantastic team at Nathan Fine Wines, called on sommeliers in some great restaurants, done tastings in wine bars with their customers and hosted a winemakers dinner. The latter in the Santa Lucia restaurant, on the 38th floor of the Panorama Hotel (I'm told it is the highest restaurant in Hong Kong). How's that for a view? At that dinner, we matched 7 of our wines with a degustation menu, and again got great feedback on our wines, particularly the Pinot Noir, Pinot Gris and Riesling. I posted the menu on Facebook just to make you all a little envious! Copy this link to your browser and salivate: http://bit.ly/aTLC4b

With the visit overall, our Hong Kong importer here feels my time investment here will ceratinly pay off.

Tonight I leave for home in Martinborough, New Zealand to join the team for the rest of the 2010 harvest.

Murdoch James Estate in Vietnam - Part 2

Have been in Hong Kong a few days now promoting Murdoch James Estate wines, after leaving Hanoi on Wednesday last.

Vietnam was a great country to visit, and the contrast between Ho Chi Minh City and Hanoi was dramatic.The former, bustling and growing fast, but with that change a lot of history has gone. Hanoi by contrast still has it's 'Old Town' with narrow streets and leafy avenues, plus it's famous cathedral. It is still growing fast, but in a more controlled manner. The local people we great, very friendly and helpful, while the restaurants served excellent food and were great value for money. One example: two course lunch with two beers for just NZ$12!  The roadside food stalls were even better value and exciting to experment with.

I did have to pay special attention to the currency though. One NZ$ = 13,800 Vietnamese Dong, so not uncommon to get bills for many hundred thousand Dong! One evening meal for 4 of us was Dong 1,300,000. Scary, until you divide by 13,800 and realise that is only NZ$100!

On the business side, the trip has gone well, and we hope to have a distributor for Murdoch James Estate wines in Vietnam in the not too distant future. I was amazed to see how popular red wnes were compared to whites. In a hot climate with a cuisine that is subtle and delicate, drinking red wines seemed odd, yet I am told over 85-90% of all wines consumed are reds. While in Hanoi, we did a tasting for the wine trade at the Hanoi Lakeside Intercontinental; what a stunning hotel! I have put a lot of images of the hotel, on our Facebook page, so log on and view them - I think I'm a reasonable photographer actually, but don't be afraid to tell me otherwise! If you do a search on Facebook for Murdoch James Estate you'll find us.Or copy and paste the shortened URL that follows: http://bit.ly/aTLC4b

Meantime, here's is an image to wet your appetit, it is a world class hotel with an amazing design.

AsI flew out to Hong Kong, I was thinking that there is plenty of room for me to grow Murdoch James Estate wine sales in Vietnam, but it won't be easy. Taxes on wines are over 100%, there is huge competition from Chile and Australia and beverage consumption is only slowing swinging away from whisky and cognac. The big hotels like this will be an important target market, as will the coastal tourist resorts; and I'll certainly need to come back!

For Australia Followers only

I was recently asked by one of my followers on Facebook, where in Australia you can purchase Murdoch James Estate wines.

The best places are any Vintage Cellars fine wine store (there are lots in most states) or the fine wine section in First Choice stores. Enjoy!

For more information, click on www.murdochjames.co.nz or www.vintagecellars.com.au

Murdoch James Estate in Vietnam

I have now been in Ho Chi Minh City, Vietnam for 5 days and it is both exciting and overwhelming; exciting because of the potential here for our wines, and also because of the dynamism of the city, and overwhelming because of complexity and rapid rate of growth of industry.

My first day was a break to get over the long flight from New Zealand, so I thought I would just take a walk and unwind. 

That was my first mistake - one cannot walk and unwind in Ho Chi Minh City. The traffic is crazy, motorbikes everywhere and it seemed to me that traffic lights and pedestrian crossings were indicative only.

It took me a while to build up courage to cross roads. Have a look at these images and you will get a feel for what I am talking about, but they don't do justice to the real life experience!

Next day was to set up the first Trade tasting which was organised by the New Zealand Trade & Enterprise team here. It was an excellent event with great turnout and an ideal showcase for New Zealand Food and Wine. From this event I was able to make appointments with several potential distributors and have since had follow up meetings, with positive outcomes.

Again, the accompanying photographs don't do justice to the quality of the event, nor the venue (Park Hyatt, Saigon). I was very impressed with the interest of both consumers and the wine trade in New Zealand wines, however we do face a challenge in achieving sales in a market which has been dominated to date by French and Chilean wine producers. They have got a big start on us and we have a lot of ground to make up. But, as in all markets the people who are prepared to do the hard yards, pounding the streets and building relationships, will be the ones who succeed in Vietnam.

Friday and Saturday I spend following upon sales leads, and then our stay in Ho Chi Minh City finished Saturday night at the 14th Annual NZ Wine & Food Festival in Vietnam.

Another great wine and food event showcasing NZ wines.




Today, Sunday I fly up to Hanoi to do it all again! 

Murdoch James off to Vietnam

Well, vintage 2010 has started and I am reminded how I said exactly 12 months ago that I would blog every day on the 2009 vintage! Well, I'm not going to do that again this year - I learnt from bitter experience how challenging it is to publish interesting posts and still do the day job! But I will certainly continue the blog and try and post weekly.

It was easy to write this post as when I did it I was squeezed in a lovely economy seat on a flight to Vietnam. On one side of me fellow passenger is snoring loudly, while in front of me two babies are testing their lung-power. No snoring for me, so I thought "what a great opportunity to blog"......

I flew on Cathay Pacific, and when I read the newspaper on board I was a little concerned by the headlines: "Pilots hailed as hero's" which was reporting on a recent Cathay crash, but we got there safely. In fact, considering how full the flight was, and that I was in economy, I though both the cabin crew and the flight were superb. I strongly recommend them.

This basis of the trip is to go to Vietnam for two weeks to participate in the NZ Wine and Food Fairs in Ho Chi Minh City and Hanoi, and then off to Hong Kong to work with our excellent importer there (Nathan Fine Wines).

There is a very active NZ Trade and Enterprise team in Vietnam and they have organised both consumer and trade tasting events in each city. With the trade, they have invited 10 NZ wineries who have not exported to Vietnam before to participate, and they have invited wine distributors who have an interest in representing NZ wines to the tastings. On top of that, they have set up despatch of samples and promotional materials. I have been really impressed at their organisation and efforts - first class. It should all be synergistic. The NZ T&E Vietnam team are to be commended on this initiative. I will also see a number of other importers that I have set up appointments with individually too. So, it will be a busy week, and I hope to come out of it with with new business. On the personal front, I have not been to Vietnam before, so it is an exciting trip for me.

As I said, after Vietnam I fly to Hong Kong to work with our existing importer there. We have set up some staff training and sales calls, but the thing I look forward to mostly are the dinners our agent has set up with his key customers - tasting wines with food is the very best way to present the wines, so it will be a great opportunity. I saw yesterday one of the menus - a 6 course degustation menu  with each course partnered with one of our wines. I'll copy it into a future blog, just to make you all envious!  

First pick 2010

$%#@*&!

This wine business is hard work!

We started our 2010 harvest last Thursday (8th April 2010) and, while we expected a smaller crop than last year doue to the bad weather at flowering and the cold weather in January last, as the grapes are coming in, it is much smaller than we thought. In some varieties, particularly the chardonnay, we are down over 50%. Pinot and Syrah is not so bad, but also smaller crops. If you think about it that means for the same inputs, we get less grapes (read that as less wine to sell), and at a higher average cost per tonne. If we have to buy in grapes to plug any demand gaps, that is a double-whammy on the budget and not pleasant to contemplate.

Those of you who know me know that I am nothing if not an optomist! So, yes there is a silver lining to the cloud - small cops, but also great quality. Winemaker Carl thinks this is the best quality Pinot Noir grapes we have harvested ever, so watch out for the 2010 releases.

Now in an ideal world, one would simply charge more per bottle, but the wine world does not work that way. In fact, due to serious oversupply out of Australia and Marlborough, the pressure on price is downwards. Just holding prices flat is pretty good in the current environment. So we have to absorb these costs with their negative impact on profitability. While our wines are very highly regarded, it is not possible to apply price increases at present. And just when we were starting to make a good profit - ah well, no-one told me wine-making was an easy path to riches.........

That brings me back to our new social media strategy, which is designed to to drive sales through non-traditional channels, where costs are not so high. For example, selling on-line direct from Murdoch James means we don't lose margin to middle-men.We are also looking at working with innovative on-line marketers in international markets, and all our communications tools are now in place to underpin that (Blog, Twitter, Face-book, Website, etc) so hopefully the message is getting out there that Murdoch James Estate is determined to make the most of these new technologies to communicate with our potential customers and give them the confidence to try our wines. The more I enter into this medium, the more it reinforces to me how dramatically and quickly the way wines are being purchased is changing. I have an emerging view that one day, apart from on-premise sales, we will be selling all our wines one way or other over the internet.


Now, I'm off to Vietnam and Hong Kong this week to promote our wines, so some interesting posts to follow.

A Split Personality! Pinot Gris, Pinot Noir and My Social Media Journey

I am developing a split personality. I am not quite sure where this blog is heading. It started out as a way to track our wines through the year after harvest, but it seems more of a Social Media commentary each time I post to it!

Each day I am amazed how much there is to learn about social media and story-telling, and the communication vehicles that are available. Today I just watched the launch video for Google Wave, and the technological advances were mind-boggling. How I put that together with my small steps in Twitter and Facebook I'm not sure yet. What I do know is that all this stuff is converging , and it will get easier day-by-day for the user to communicate with people interested in their products (in our case, wines obviously). I am also learning that there are good and bad ways to use these tools. I guess the single most important learning is that one cannot use these media to 'push' your product at people. There is no better way to turn them off. But, if you can share valuable and credible information with the internet community, the folk who like what they see will contact you. People often say that social media takes too much time. My view is that the the 'time' bit is correct, but not the 'too' bit! Who would not want to talk directly with their customers? There is no doubt we are getting tour booking and winery sales from these initiatives. Not a lot, but growing slowly. Just as important are the on-line relationships I now have with wine lovers all around the world. We share information about our wines, other wines, images, experiences and our locations. It brings us closer together in a relationship that certainly has a commercial element to it, but in which the commercial side follows on from a meaningful and more comprehensive relationship based on information exchanges.

On the wine side, we had a bit of a bad week last week when we had a blend of Pinot Noir all ready for bottling and the labels were a 'no-show'. Luckily we found out about that before we had pumped the wine (13,000 litres!) into the tanker for transport down to the bottling plant. So, just put a layer of protective argon on top of the wine in tank until the labels turn up. Argon is a gas that sits on top of the wine, and does not dissolve in it. The gas forms a protective layer between the wine and the air. Still a bummer to lose the bottling date. Now we need to wait until another one is available; hopefully not too long as we have export customers waiting for the wine
Went for a stroll in the vineyard to get over the stress (mine was not as bad as Winemaker Carl's though!), and cheered myself up when I saw how good the 2010 Pinot Gris, is looking -  as the image above shows. I often get asked about the differences between Pinot Gris and Pinot Noir, and the answer is not a lot. The name comes from the fact the berries are not as dark as Pinot Noir. They are grey in colour, not black and Gris is simply the French word for grey; as is Grigio in Italian. That said, the berries are quite dark this year, but we will separate the skins from the juice quite quickly so the wine will still be white.

You have all read my earlier grumbles about the cool weather slowing ripening in older posts. Well the last week has been great with a warm, dry start to autumn, which just as well as we are seeing colour changes in the poplars now. The grapes won't be far behind. Every warm day is a big plus. In the winery we are setting up the equipment ready to handle the harvest; destemmer, ferments, tanks, etc, so the excitement for crush 2010 is building!

Time to learn a new word? Try Veraison!

This is what we have been hanging out for, veraison. Which is what?? Well read on: There are many European words that have been adopted by New World winemakers often because one French or German word can replace a sequence of English ones. Véraison is no exception: it is a wine-making term meaning "the onset of ripening". It is originally French, and the official definition of veraison is "change of color of the grape berries." Veraison represents the transition from berry growth to berry ripening, and many important changes occur in berry development occur at this time.


The accompanying image shows what I mean, so berries are still green, other partially coloured and some quite dark. What we want now is warm weather for a couple of weeks to ripen all the berries fully. It is this phase of development that gives the sugar levels and flavours we need, while the acidity drops and the seeds mature. It is this ripening which makes grapes so attractive to birds, and requires the nets we talked about in the last posting to keep them away!

This year we are very late in reaching veraison and so are keeping everything crossed for fine weather over the next month, leading into harvest. We have a winemaker from France joining us this year for vintage, so I will have even more French lessons for you all soon. 


On the social media front, we now have a Facebook page in place for Murdoch James Estate http://www.facebook.com/pages/Murdoch-James-Estate/306091360747  - now to use it. Meantime have a look and tell me how you'd like it to evolve! I also recently got my first Twitter spam messages, but at the same time am getting lots of encouragement to persevere. Good feedback on the blog too, so if any readers would like a specific topic covered, let me know via the comments section