I always get asked, "What's news" at Murdoch James?

Well, there is certainly some fantastic news to share today.

In an exciting development that reinforces Martinborough’s prominent position as New Zealand’s premier Pinot Noir producer, and our profile as a leader in the region, we recently announced that we are removing 10 hectares of Sauvignon Blanc vines and replacing them with Pinot Noir. In all, more than 25,000 vines will be replaced at a cost of over $300,000.

Chris Shaw cutting out the old SB vines

This is not a decision for the faint-hearted. Not only is there a significant cost involved; we also had to accept it can take up to 3-5 years for the new vines to return a full crop.

Does not mean we don't like Sauvignon Blanc; it just means we love Pinot Noir more. We will still be keeping around 20% of our Sauvignon Blanc vines, but the Pinot Noir plantings will nearly double.

Roger Fraser contemplating the change

The decision was made as we have not able to meet the export demand we have for Pinot. Every year we have to ration our customer orders. Against that background, using prime Pinot Noir vineyard land for Sauvignon Blanc did not make sense in either economic or strategic terms.

Easy to say that in the office, but when I went out into the vineyard today, it was a very emotional time. To see thousands of vines that have served us well being removed was heart-breaking.

What taking out 25,000 vines looks like

I just had to remind myself, this is the start of an exciting journey, where will capitalise on the strengths of our team and our terroir. 

Over the next three years we will tell the story of these vines, as they are planted and mature. So, watch this space for lots of updates.

Murdoch James Estate in Vietnam

I have now been in Ho Chi Minh City, Vietnam for 5 days and it is both exciting and overwhelming; exciting because of the potential here for our wines, and also because of the dynamism of the city, and overwhelming because of complexity and rapid rate of growth of industry.

My first day was a break to get over the long flight from New Zealand, so I thought I would just take a walk and unwind. 

That was my first mistake - one cannot walk and unwind in Ho Chi Minh City. The traffic is crazy, motorbikes everywhere and it seemed to me that traffic lights and pedestrian crossings were indicative only.

It took me a while to build up courage to cross roads. Have a look at these images and you will get a feel for what I am talking about, but they don't do justice to the real life experience!

Next day was to set up the first Trade tasting which was organised by the New Zealand Trade & Enterprise team here. It was an excellent event with great turnout and an ideal showcase for New Zealand Food and Wine. From this event I was able to make appointments with several potential distributors and have since had follow up meetings, with positive outcomes.

Again, the accompanying photographs don't do justice to the quality of the event, nor the venue (Park Hyatt, Saigon). I was very impressed with the interest of both consumers and the wine trade in New Zealand wines, however we do face a challenge in achieving sales in a market which has been dominated to date by French and Chilean wine producers. They have got a big start on us and we have a lot of ground to make up. But, as in all markets the people who are prepared to do the hard yards, pounding the streets and building relationships, will be the ones who succeed in Vietnam.

Friday and Saturday I spend following upon sales leads, and then our stay in Ho Chi Minh City finished Saturday night at the 14th Annual NZ Wine & Food Festival in Vietnam.

Another great wine and food event showcasing NZ wines.




Today, Sunday I fly up to Hanoi to do it all again!