Recent research has shown that women are now the dominant purchasers of wine in NZ for home consumption, and also increasingly making the decision on what wine to pick from wine lists in restaurants. In that context, one important learning for me from the Expo was confirmation of the strong desire to learn more about wine by women. We had great interest in the varieties we were showing, but the tasters were not only there to sample the wines.
They also wanted to learn; we were answering questions about the vineyard, our sustainable vineyard practices, wine-making, distribution and wine tourism.
It was great fun and we'll be back next year for sure.