Friday, June 18, 2010
The dinner went very well; a lot of great discussion, some good-hearted disagreements, lovely food, good company and new friendships. I have to remind myself that this is actually my job too!
We thought Davey and the kitchen team at Ortega had done a good job of matching wine and food, including some that were quite a challenge to the wines, but all came through OK. The service was excellent and we can recommend the restaurant whole-heartedly. But rather than me writing some notes that may have some suspected bias, why not check out a blog posting from one of the guests?
Click this link: http://roarprawn.blogspot.com/2010/06/wine-onanist.html
The event was so successful we will do it again next week (sold out) and again in August (date to be confirmed). Think we could take the idea national too!
Wednesday, June 2, 2010
For me it is annual budget time for the business. It's a hard one this year, as we try to build a robust plan against a background of a global economic crisis, which seems never-ending; yesterday Greece and Spain, tomorrow who knows what. What I do know is that this crunch has had a huge impact on wine prices and has driven a shift on consumption patterns. No more $100 wines on corporate expense accounts, two $9 wines at the supermaret instead of one $20 one, and less dining out are just a few things I've noticed. Result? Less sales of premium wines, which are our main focus.
This puts planning pressure on wineries and their budgets, and we are not immune to that.
All of which makes budgeting a challenge, particularly in a climate where banks are not that sympathetic either. All sounds a bit gloomy, but while things are tough our social media initiatives are really helping offset flat exports and slow domestic sales. Our Facebook, Twitter and Blog activities have introduced a lot of new people to Murdoch James Estate and our wines. We have shared experiences and ideas with lots of folk and made a lot of new friends. While it is hard to show with direct evidence that this contact is helping with sales, it is no coincidence that, since we embarked on our social media journey last year, our direct and internet sales have increased dramatically.
On top of that we have made great contacts to help with things like label designs, names for new wines and potential new distributors. It is all very exciting and stimulating, and certainly lift the cloud of economic gloom off our shoulders!